Dispensary Website Design Tips
These days, it is practically essential for every business to have a website since it does not only help with advertising but also the business in general. Having a website is a must, especially if your company has a lot of great content to share, engaging pages, many positive reviews, and good ratings. However, a dispensary website is not like any other website. However, it must also be fun, engaging, straight to the point, and professional.
But, when creating your dispensary website design, there are quite a few factors that you should consider and be careful about. For example, your dispensary website should not promote the recreational use of cannabis and not condone “getting high,” even if recreational cannabis is legal in the state you operate in.
In this blog, you will learn about the importance of dispensary website design and a few ways you can try to improve your cannabis website design. So make sure to keep reading until the end of the article.
Why is a dispensary website design important?
Brand awareness
A website, in general, is one of the ways to get your name out in the market. Unless people know about your brand, they can not benefit from your products. Having an excellent dispensary website design can retain existing customers and attract new ones to come.
When you have already established your brand and name in the market, people will instantly recognize you and become comfortable with your brand. As a result of this familiarity, they are more likely to buy from you when they are faced with choosing between you and other dispensary brands. Lastly, you can also incorporate SEO strategies to appear at the top of Google search results.
Edge on the competition
Aside from brand awareness, a good dispensary website design also gives your business an edge over the competition. For example, a customer searches for a dispensary website in a particular location, and you happen to be the only one with a professional website. People utilize the Internet to search for almost every topic, including medical cannabis. So it only makes sense to have a cannabis website - and take Internet searches to your advantage.
Increase credibility
Having a professional website makes your business more credible because interested customers can discover more about the company, its products, as well as the testimonials of previous customers. Not only that, but a well-designed professional website also reflects positively on the professionalism of your dispensary website.
Remember that business credibility is exceptionally vital to customers because it shows that you are a safe and trustworthy vendor. Besides, website visitors are naturally skeptical at first. That is why you should provide them with great content to establish trust and credibility quickly.
How to improve your cannabis website design
Keep it simple
Creating a minimalistic, modern design website is what attracts customers these days. Besides, if you are just starting to build a website for your dispensary business, customers will look for information to answer their questions. So, pop-ups, animations, and the like will not really matter.
Another reason to keep your dispensary website simple is that websites become outdated quickly. So you might want to keep your website simple to avoid constantly updating it with new designs. Choose an uncomplicated website design template, break your text into readable chunks, and use large enough fonts with high color contrast, so it does not camouflage the background.
Prioritize mobile-friendly layout
As mentioned, customers love to utilize Google to search for the topics they are looking for. Hence, it is crucial to learn about their search ranking factors. Although Google’s algorithm changes regularly, one thing has always been consistent - they look at mobile-friendliness first.
Thus, your dispensary website must work well on all mobile devices, including tablets. One thing that you can consider doing for mobile users is to include short sentences, clear headers, and buttons that are large enough for them to see and click.
Utilize SEO and SEM
As mentioned above, you might want your dispensary website to appear at the top of Google searches to increase brand awareness. But, one of the best ways to do this is by utilizing SEO and SEM on your content. Search engine optimization or SEO is the practice of incorporating commonly searched keywords into your website.
Simply think about the words that your customers might be typing when looking for your product. Besides, you can also feature words, such as your location, the cannabis brands or products you sell, its benefits to your customers, and the like.
Navigation
Excellent navigation for your website is crucial because it ensures that your customers can switch from one page to another without frustration. Navigation can also affect their user experience and might make or break their buying decision. But if you have done your job well, your customers will leave your website with the intention of buying from you again and sign up on your email list!
Website basic elements:
- Homepage - it is the starting point of your website. It should include your logo, headline, call to action, social media accounts, and high-quality images that attract your visitors.
- Products - the list of your cannabis products or a link to your live menu. This page should include details about how your customers can order, whether you allow them to order ahead or deliver.
- About - a website’s About page is where customers can learn more about the owner, company, and even the business’s journey from struggling to getting to where they are now. Aside from showcasing yourself, you can also showcase your company culture and more.
- Contact - it is vital to have a page where you can include all the contact details necessary for your customers to reach you easily. You should include your phone number, email address, and a contact form.
- Locations - clearly provide where your business is located and whether you are a dispensary for recreational or medical marijuana users.
- Blog - blogs are a great way to connect to your customers, and you can utilize SEO to increase your search engine.
- Specials/promos - do you have any discounts or vouchers to reward your regular customers? Or special promos to offer to new customers?
Final thoughts
A dispensary business is a serious business with many moving parts, making it highly vital for you to work with experts and professionals who know how the industry works. Not only that, but it is also essential for you to seek help from professionals who have excellent knowledge in online marketing and the web design aspects of this industry. That way, you can quickly reach your target audience and get them to purchase your cannabis products.