5 Tips To Make A Great User Experience For Your Cannabis Website
When creating a website, it is highly crucial to focus on how your customers will interact with your system and how it can quickly respond to and fulfill their needs. Whether your customers are using their desktop or mobile device, your website must provide them with a positive user experience because it is an essential factor that can keep them loyal to your brand.
However, your customers have different needs and wants, making the user experience different for everyone. It is impossible to tailor your user experience based on your customers' needs because you can not assume what exactly it is that a user wants or needs. But, by implementing great user experience strategies, your customers will keep coming back for more, and you can foster customer retention.
Furthermore, a good user experience helps your customers to differentiate your cannabis website from other brands. When your website is easy to navigate, your customers will want to stay on your website longer, and more audiences might want to flock to your site more often.
In this blog, we will talk about the elements that make up a good cannabis website, as well as a few tips that can enhance your website's user experience. So make sure to keep reading until the end of the article.
What makes up a good cannabis website?
1. Navigation
Navigation is one of the most important aspects of any website since it can be associated with many things, including accessibility. Some of the questions you might want to ask when assessing your website's navigation are: "do your customers quickly find the information they need?", "How difficult is it for them to find what they are looking for?" and "how are you directing them towards the content you want them to see?".
Remember that your users must smoothly navigate through your website without getting lost or confused about where they can find the information they are looking for. Navigation menus should be one of your utmost priorities because even the most remarkable or most creative feature you build is useless if your user cannot find it.
Here a few practices to design a user-friendly navigation menu:
- Avoid using tiny menus or icons on large screens.
- Always try to put menus in familiar locations.
- Make menu links look interactive.
- Ensure that your menus have enough visual weight.
- Use link text colors that contrast with the background color.
2. Layout
When assessing your website's layout, one of the questions that need to be asked is "how is your website structured?". Your website's layout is the structure that supports the visual components of your interface. A good layout also allows your users to find what they are looking for quickly - and this often leads to an increase in user engagement.
To help you further, here some of the principles for creating a professional layout:
- Size - size hierarchy facilitates the user's decision. It is one of the most precise ways to show the users what is important on your website.
- Visual journey - it is crucial to design your website with an order of priority because not doing so can lead to a lack of clarity and a lot of noise in communication.
- Space - correct spacing defines your website's layout.
3. Content
Content is one of the essential elements of a good website because it is the information that your visitors are looking for. It is necessary to determine what information is on your website, where your customers can find them, and how it is being presented. Even if your website has the best navigation and layout, it can be of no use if there are no excellent contents to back it up.
To ensure that your content delivers a good user experience, you should pay attention to the following details:
- Readability - making your content easy to understand does not mean making it shorter; instead, it should be readable and easy to scan. Ensure that your content has a clear structure, appropriate headings, and supporting subheadings. Including appropriate visualizations can also help create readable content.
- Information architecture - organizing your content and creating a hierarchy enables you to lay out what your visitors need to know first. This does not only allow you to improve readability but also user comprehension.
- Conversion optimization - strategizing your content is essential because it can boost your conversion rates. To create content that converts, you can look up cannabis SEO keywords or other relevant keywords to your brand that your customers often search.
5 tips to make a great user experience for your cannabis website.
1. Understand website metrics to determine a strategy
To build a strategy, you must first understand your website metrics to determine where you need to improve your user experience. For example, you can check out your website's Services page and see how many visitors have visited and how long they stayed on that particular page. If the results are low, then it simply means that the page needs some improvement.
2. Web design aesthetics
To create an aesthetically pleasing website, you should focus on having a few colors for your theme and consistent fonts for different types of texts. You can have one font for all of your headings, one font for the body, and another for your smaller texts, such as in your footer.
Moreover, your website should not be cluttered. Remember, you do not have to fill in the empty spaces. Sometimes, giving your website a minimal look is more relaxing to the eyes. Although having a website with a lot of content allows your users to access your pages quickly.
3. Web design functions
A responsive website should have a contact page where users can quickly see your company's contact information. For example, instead of copying your email address from the website and sending an email separately, you can provide a way where your user can do these things without having to leave your website.
4. Send users down the correct funnel
Your customers can either be recreational users or medical users, so it would be best if you send them down the correct funnel the moment they visit your cannabis website. Recreational and medical cannabis users have different needs and pain points.
For recreational cannabis users, you can place your products on your homepage to steer those users into your Menu and directly to the products they want to buy. On the other hand, medical cannabis users are geared towards pain management to segment them by relief methods.
5. Track and improve
Tracking and constantly improving your cannabis website is one of the best ways to increase conversions. By tracking your website, you can learn what page your users enter your cannabis site through, monitor where they often go, the buttons they interact with, and the forms they often fill out. Then, you can leverage the data you gather and make small changes and improvements to your significant funnels.
Final Thoughts
Did you know that 50% of users spend less than 15 seconds on a webpage? This simply means that you only have 15 seconds to direct a customer to the information that they are looking for. That is why it is highly crucial for your cannabis website to have a good user experience!
However, by focusing on your website's navigation, layout, and content, you can build a website that is not only pleasing to your visitor's eyes but is also functional. So unless you want to build one of the best marijuana websites, applying the tips mentioned above and creating a good strategy can make your website as responsive as your visitors want it to be.