By Tyler Aldridge
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29 May, 2021
As more countries legalize the use of cannabis, the marijuana industry continuously expands along with it. In the United States alone, 33 states have legalized marijuana in some capacity, allowing the marijuana industry to generate new economic employment opportunities. And because cannabis can now be easily accessed by both recreational and medical users, businesses that sell cannabis are going the extra mile to get their brand noticed and chosen among their competitors. Like other industries, it is equally essential for those who belong to the cannabis industry to market and promote their respective brands on digital marketing platforms, such as Google, Facebook, and Instagram. Cannabis products, like CBD and other recreational cannabis products, are highly popular among a large majority of adults in the United States, Canada, Europe, and more countries. But why do cannabis companies find it hard and struggle to take advantage of digital platforms, given the demand for cannabis-related products? The answer is that most cannabis companies do not know how to market their brand correctly. Digital marketing platforms, such as Google and Instagram, are very strict when it comes to cannabis and using terms related to it. They can either automatically delete your content, or worse, delete your account for violating their community guidelines. We know that cannabis marketing might be new to some. That is why in this article, we will share with you a few helpful tips that you can try to market your cannabis brand effectively. That being said, make sure to keep reading until the end of our article.