Best practices for planning your dispensary website launch

Use a content management system

Using a content management system or CMS will allow you to build, manage, update, and monitor your website, which is excellent significantly because it eliminates the need to consult your web designer if you want to make a few tweaks. You can easily log into your CMS if you want to add pages, post blogs, promote new and upcoming products, and even view website traffic. 

Keep it simple

Adding pop-ups and animations is not that important when you are just getting started with your website. Customers do not actually pay attention to that. Instead, you should provide them with what they need and what they are looking for - answers and information.

It is essential to keep your website as simple and as user-friendly as you can. The more clean and simple it looks, the more it can attract customers. To do this, you can select uncomplicated design templates, include small, easy-to-read texts, and use large enough fonts.

Moreover, it is crucial that you include relevant and easy-to-find information regarding your location, hours of operation, what products are available, and whether you offer medical or recreational cannabis.

Consider mobile-friendly layouts

Your website should not only work well on desktops but also on tablets and other mobile devices. Most people use their mobile devices to navigate the weeb more than they do on their laptops and computers.

Furthermore, mobile-friendly websites make it easier for your prospective customers to contact you, the content can be easily shareable, and Google prioritizes mobile-friendly websites with their algorithm. You can leverage this to make your SEO content more compelling and rank your site higher in search results.

Leverage SEO to increase your online presence

As mentioned above, you can leverage SEO to increase your online presence by putting keywords and phrases commonly searched on Google. This can help your customers easily find your website.

Some of the keywords that you can feature are your location, the cannabis products and brands that you sell, the benefits that you offer, and the differences or edges you have against your competitors.

What to include in your website

Navigation

It can be quite a hassle when customers click a particular page, and they are not being redirected to the page they want to be in. When creating your dispensary website, it is essential to pay attention to navigation and ensure that your site is perfectly organized, making every page one click away from your homepage.

To help you better, here are some of the pages you must include in your dispensary website:

• 
  Homepage - The first page your customers see.
• Products - the page where you should list your cannabis products.
• About - share something about yourself and showcase your company.
• Contact - you must include your contact details, such as email address and phone number.
• Location - list the places you are located and clearly state whether your products are medical or recreational marijuana dispensaries.

Age or medical marijuana card verification

Dispensary websites must feature a security pop-up where customers can verify that they are beyond 21 years of age since cannabis is a product that only adults must acquire. By adding an age verification pop-up, you can protect your business and minors from purchasing the product.

Opt-in for a mailing list

It would help if you took advantage of the customers that visit your website and opt for a mailing list. That way, you can quickly track potential customers, stay in touch with existing customers, and build up your digital marketing efforts.

Final thoughts

Building a good dispensary website will help your business get noticed by a more significant number of customers. Making it look simple and equipping it with necessary and compelling information will help you create an excellent first impression to potential customers, which you can eventually leverage to generate more revenue and slowly establish your brand.